lol, I don't begrudge anyone doing well, If you can charge what you want, go for it.
I'm happy for them being able to set the bar. Outside of clowning I have 20 years restaurant experience and i know staying in the black is really hard sometimes. I just personally gotta fight for every dime I get so I'm hip to telling my own similar economied friends to hit up a cart ...or go down the street the the Whole bowl if you don't have a lotta bread for beans.
There is a difference between a Mexican, and Mexican themed. I remember the truck on Powell and 50th didn't have hardly any biz compared to Taco bell across the street. The truck had great food at reasonable prices. He would even slice some avo for you while the kids across the street are flailing calking guns full of chemicals. The truck is gone and Taco Hell still has custies lined up head to butt all day. crazy.